Today is Bell Let’s Talk day – a day where mental health takes centre stage on Canadian social media. I’m not normally a huge fan of corporate sponsorship, but this case is a little different. Bell media has huge reach in this country – they own and operate 34 specialty channels, 2 conventional networks, 4 pay TV services, 106 radio stations, 30 apps, and more than 200 websites. That equates to a staggering reach, which can help promote this vital message. So I’m willing to put my dislike of corporations jumping on charitable causes in order to get exposure on hold today. Bell funds a number of really important initiatives with money raised by people using the #BellLetsTalk hashtag on social media and through sending texts on the Bell Mobile network. Funding for mental health is sorely lacking in this country so anything that helps increase services is okay in my books.